In the beginning, "Fish Hippie" was dubbed by our founders, and an uncommon crew of characters, as a measured description to sum up a wandering "eye on the horizon" way of life. Back then, this covered exploring infinite coastlines in-shore and off with the frequent treks to the gin-clear streams of higher elevations. As it turned out, the years of broad travels and a freedom-to-roam cultivated invaluable experiences in the way of blending in and soaking up the genuine time-worn character of people and waterside locales from coast to coast. The deep appreciation for all the topnotch people and places they called home would eventually evolve into inspiration and is undoubtedly the true foundation of our brand.
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